August 2012
Founder & CEO Ijeoma Ndukwe-Egwuronu found the direction for Bubez Foods by identifying a multigenerational household staple with real, unaddressed problems. Having raised her own children on pap until they were two, she understood both its value and the time, energy and hygiene concerns that came with making it from scratch.
To bridge that gap, she began selling a healthier, more convenient version — first to family and friends, then from the boot of her car.
Knowing the traditional taste didn’t appeal to everyone, Ijeoma experimented with new variants. That research led to the Bubez Signature line — Strawberry and Ginger flavoured pap — with every other variant following the same goal: something for everyone.
Eight production staff join the newly built factory floor.
Bubez moves from temporary housing into its own factory and office property.
Bubez pap lands its first major supermarket chain listing.
Following 80+ vendors across 7 states, Lagos gets its own hub.
Bubez pap begins selling in stores across Texas, USA.
A 20ft container opens up UK retail for the first time.
A reformulated, faster-drying powder pap enters the market.
Powder pap ships to three continents in the same year, alongside 100+ Nigerian stores across 11 states.
